A/B testing compares two versions of an email (subject lines, content, designs, etc.) to identify which performs better in terms of open rates, clicks, and conversions.

Segmentation divides your audience into specific groups based on criteria like demographics or behavior, while personalization customizes content to make each email more relevant to the recipient.

Email deliverability is the ability to successfully deliver emails to your recipients’ inboxes. Managing deliverability ensures your emails avoid spam filters and are seen by your audience.

Email automation allows you to send personalized emails based on triggers like user actions, behavior, or time intervals, ensuring timely and relevant communication.

Improving email deliverability involves maintaining a good sender reputation, ensuring clean email lists, avoiding spammy content, and regularly monitoring bounce rates.

Yes, detailed analytics reports provide insights into open rates, click rates, conversions, and other metrics, allowing you to measure the effectiveness of your campaigns.